Mon. Dec 17th, 2018

Adidas: A Tale of Sneakers, Bazookas, and the Olympics

Adidas: A Tale of Sneakers, Bazookas, and the Olympics



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Sixteenth video of the Behind the Business Series.

Adidas was registered on 18 August 1949 by Adolf Dassler, following a family feud at the Gebrüder Dassler Schuhfabrik company between him and his older brother Rudolf.

Rudolf had earlier established Puma, which quickly became the business rival of Adidas and is also headquartered in Herzogenaurach.

The company’s clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas’s current official logo.

50 thoughts on “Adidas: A Tale of Sneakers, Bazookas, and the Olympics

  1. PUMA used to sponsor me for skateboarding. I rode for a company founded by a Nazi who clearly did some bad shit if he ended up behind bars for years. Super. Loved the shoes though, haha. The Travis Pastrana was my favourite to skate in. That or the Donger's shoe.

  2. What about when adidas bought the three stripes trade mark from the finnish shoe company Karhu? They bought it for the equivalent of 1600€ and two bottles of whiskey

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